YouTube is no more an underdog marketing channel

In today’s world of social media marketing, everyone thinks about Facebook and Twitter, but what majority of marketers don’t realize that YouTube is one of the most underestimated and underutilized marketing channels for small and midsize businesses. Did you know there are more than 4 billion views every day and over 880 million unique users per month of world’s biggest video platform?

Whatever the topic is, there is always something interesting and engaging available on YouTube. As videos tend to fetch more engagement compared to other mediums, digital marketers around the world have realized the power of YouTube. And this is the reason why they have been devising their digital strategies with a respected place for YouTube.

With the rising penetration of smart phones across the world, people have ease of access of videos of all types and they love this way of seeking information anytime, anywhere. In a short period of time, it has secured its own place in the marketing field and emerged out as the most trusted online marketing tool. It throws a lot of opportunities and benefits to online marketers. Below are a few reasons why you should integrate YouTube as a substantial element of your digital strategy.

Search Engine Optimization (SEO)

Today when you search for a particular term on Google, there is a tab named videos that directs you to the relevant videos. And there is a great rise in the number of people who prefer watching videos rather than reading text. . Therefore, there is a high probability of your video being viewed by large number of people as it keeps on popping up in various searches. This will unarguably increase the traffic on your site and there is a huge probability of improving the sales.

Cost

Contrary to other forms of advertising, YouTube marketing has been considered highly cost effective. To begin with, you can rely on the services of a good video production firm and create videos around your products. Try to give as much information you can give in the shortest clip possible. I am sure it will leave a major impact on your potential buyers and it would be easier for your sales team to convince them at other end.

Global Reach

If you take it seriously and create videos that are really good, you can easily think of reach new regions across the world. The best part of YouTube marketing is that there is no physical limitations as long as your products has some good characteristics and you have put in great efforts in depicting them. YouTube gives a wonderful opportunity to online marketers to expand their reach globally.

Perceptibility

YouTube gives the mot perfect platform where the marketer can check how the video is performing online. They can feasibly track the number of views a video is receiving and measure the success of the video. YouTube also provides room for the viewers to leave comments and this will give the marketer an idea on what the audience thinks of the product.

Viral

If you want to make a video viral, there is no other better platform that YouTube to promote it. To make a lasting and deeper impact, create an interesting video and share it with large number of times among your customers. As there will be an increase in your site traffic, this will make a positive impact on your sales. 

How to carry out effective link building for your website?

There is hardly any doubt that link building is one of the most effective and reliable ways of optimizing your website on search engines. There are large numbers of link builders out there working their buts off just to get better links in today's competitive online market place. Experts say that links amount to almost 70% of your off-site SEO.

Below are some of the most preferred link building strategies you can count on:

Internal Linking

This is indeed the easiest way to build links to your website. Why? As it is your own website, you can do whatever you want. In fact, you can manipulate 100% since the link is placed within your website. It is probably an on-site element but it is an off-site factor since you are performing internal linking for the search engine crawlers and PR sculpting.

The sole purpose of internal link building is to help search engine spiders find new and fresh content within your website. Another point is that it makes easier for your visitors to get something news without getting perplexed into navigation.

The most productive internal links are placed inside your article and should not be gathered at the end of your content like how my related posts are below. You can have clustered related posts links but you should still also do internal linking on your own.

Blog Commenting

As far as clean link building is concerned, blog commenting leads the chart. But with the onset of various black hat SEOs and commenting software, it is generally regarded as sub-standard SEO technique. A majority of blogs have “nofollowed” blog comment links which makes any link that you build in their site of no use when it comes to passing out page rank.

The best way is to search for blogs with an impressive amount of audience, content and “dofollow” comment links. Believe in building relationships through commenting and doing this really hauls a good amount of traffic – and page rank too!!

Paid Links

Though it is the most expensive strategy, but at the same time it is one of the best ones available today. Despite the Google’s advice that one shouldn’t pay for links, there is no doubt that how much effective these links could be – especially when you get attractive deal with other webmasters.

Paying for links is a kind of investment. But, like all investments, you need to choose and pick the cream of the crop. Pick the best website or blog – then pick the best webpage they have – then pick the best place in that page. It would be best if your link is within the article itself. But if you can ask for a link in the sidebar, then it would be better.

Social Media

First of all these links are all nofollowed, which means they are of no use with respect to the building page rank. The primary objective of link building through social media is for your links to attract people in different social networks. The objective of this link building strategy is to get links outside the social networks through the people inside them.

Link Baiting

This link building strategy is undoubtedly the best way forward to effective one way link building. It is all about create good, quality content to fetch one-way links from people who consider your article worthy.

There is hardly any risk in link baiting – unless you’re flaming or trolling quite severely.

Press Release

Create an attractive article and submit it to a press release site. Let it work there than pray for backlinks from all possible readers. Beware of submitting articles from your own blog as it would be considered duplicate.

The truth is press release is a still a remarkable way to build links, however you have to make sure that what you’re posting is newsworthy.

Importance of links to get more traffic to your website

If you have recently visited a new website the chances are that you reached there clicking on a link directing you there. A website without anyone linking to it is like a roof without any ladder – no one recognizes you.

Many people links are only used to direct a person to a website but they do a lot by directing the spider (a search engine’s information gathering program) to the website. Links enable your site gets noticed in the eyes of search engines. The popularity of your website is directly proportional to the number of links redirecting to it.

Nowadays, people are more likely to reach you through search engines even they know your name. They just type the initials and Google gives suggestion and they click on the right link to reach you. This is why it is important for you to give as many links possible in an ethical way.

The best way to generate genuine links is through article directories. Choose highly searched products or services on your website and write article on them. In the article, create links on those names. This is indeed the best procedure to redirect a visitor to your site in the way as he or she should be.

Although there are unethical ways to generate links to your website but that option is not recommend and it reduces the authenticity of your website in the eyes of Google. One suggested way to look for link exchange with related industry/sector’s websites. Therefore, before you build your website, lay down a link building strategy to ease website promotion.

Choose enriched content, well-structured and user-friendly website as Google loves easy navigation and rich content. 

Secrets Revealed – Optimize your website for FREE

The most basic rule to get more traffic to your website is to rank it high on search engines. The higher you are ranked for your selected keywords, the more traffic you will get. More traffic is directly proportional to sales. Now the good news is that optimizing your website to rank well isn't tough as you think. There is no shortcut to achieve success and it takes a lot of work and patience. Let’s understand the tips to optimize your website for FREE to attract more traffic to it:

Keywords

If your website is like a tree, keywords are like fruits. The more fruits the tree has, the more people will come to taste them. But for this, you will have to treat your tree with good nutrients and water. In terms of website, you will have to choose keywords that are highly related to your website which means look for keywords that your prospective customers use to locate your site. For example, if you sell ceiling fans, possible keywords may be “ceiling fans online”, “ceiling fans on sale” etc. Use Google Adwords Keywords tool to find the much related keywords for your site.

Meta tags and Title

After determining the right set of keywords, it’s time to include them in your title and meta tags of your pages. Make sure you place right keywords on respective pages so that it enhances the notability of your pages on search engines. The character rule says no more than 125-150 for descriptions and no more than 10-15 keywords.

The tile should mention exactly what your page is saying about. Try to be different on every page by not using the same title on every page.

Backlinks

Create your network and look for link exchange programs to increase backlinks for your website. Don’t choose the reference sites in a hay way manner but choose the ones where content are much similar to your products and services. Here quality matters more than quantity so focus on building relevant backlinks. Choose to submit your site to link directories. This is because most of them do not require a link back and you can submit your site to the category in which your site fits well.

Articles

Many people think this option with fear as they consider it as an expensive option. However, this is not the case. You may not need to hire a professional writer every time you optimize as you can start writing what you know about your products and don’t forget to create backlinks in your article.

Quality always matters more than quantity in SEO

Attracting visitors to your website remains a great challenge for many business owners looking to make big business online. SEO is indeed the best way to get visitors but it not as easy as you think. It needs a lot to get the quality traffic that can be easily converted into sale.

You can find a number of SEO service providers claiming huge traffic to your website in a short period of time. These service providers ask for hefty SEO plans and there is no harm in subscribing for them but your main objective should be to get qualified traffic to your site.

Before you kick off the SEO plan, you should first go and gather more information about SEO and its tactics. How can you bring more quality traffic to your website in the shortest period of time? In Google language, keywords are the DNAs that drive traffic to your website. The more keyword-rich is your website the more traffic potential it has. So ask your SEO service provider to ensure a perfect keyword density on your website under the guidelines of white hat SEO books.

The best way to list down the keywords is to determining terms and keywords customers are actually using to find your site. After determining the keywords, you would have to place them on their respective pages. Your website content should also be written in a smart way so as to help Google search algorithms to find keywords.

Another good way to increase your page visibility is to paste reference links of it on various social media platforms. Google loves it and gives priority to such pages that are optimized in an ethical way. Create a blog section on your website and update it on regular basis with an intention to allow people to comment on your posts. Doing this will increase the notability of your website and it will get more traffic compared to your competitors.

How Facebook is redefining your online marketing path?

Over the past few years, there has been a significant change in the perception of people looking to sell their products on internet. The platform which was earlier meant only for individuals is not laying new growth pavement for businesses to convert themselves into a brand. Let’s not talk hypothetically but follow an example - XYZ company page has 4000 members which simply reflect how people perceive that company as their favorite one.

Online marketers have now shifted their focus from SEO to SMO which includes promotion on social media platforms such as Twitter, Facebook, and Pinterest etc. This is because these platforms are not run by the administrators only but largely by the people who became the member of it. Let’s find out why Facebook has emerged out a hot favorite online marketing platform these days.

• The best thing about Facebook is that it allows marketers to promote their products and services to specific target groups which mean their marketing strategy would be more focused and targeted. For example, if one wants to target all girls in US between the age of 20 and 25, he or she can easily do this. Promote your products to people who are more likely to use it.
• Second good thing about Facebook is that it shows its magic right from a user reaches your landing page. He or she doesn't need to fill out any annoying form to find the right product. Moreover, the Facebook social plugin enables you to keep a check on which of your friends is using the site you’re visiting.
• Since the release of open graph protocol and like buttons about one and a half ago, Facebook has started focusing on likes. The advantage is that you can use this data to instantly connect the users to topics they think about.
• Easy sharing is another lovable thing about Facebook. Those days are gone when users would have to send e-mail to their friends as today they can easily share details of your products to all of their friends with ease.

If you have been using Facebook for quite a long time, you can see how Facebook has reduced the cost of getting visitors to your site. It has becomes really easier to become members and enjoy a personalized experience. 

Know more to kill more

Today everybody in the field of Search Engine Optimization is talking about Google Panda update happened in July. There were rumors that this update was done somewhere in the month of April but I found no concrete information about this update and everyone seemed guessing.

Whatever may be the update and whenever it will take, this is not the point; the major point here is how to survive Google Panda Update. Let’s take a dip into the Google Ocean and see how to defeat the shark named “Google Panda”.

Generally Google uses certain algorithms to display search results and any changes to this algorithm is known as an update. Google Panda is similar to it. As Google is focusing more on degrading low-quality information and upgrading high-quality content, it makes timely updates to deliver more accurate and genuine information.

So, if your website has low-quality content (duplicate content, copied information, grammar errors, contextual errors, improper information, other content-related issues), make sure you get it corrected before any such update takes place. The general rule is to keep your website update and running. Allow genuine people to comment on it and try to get more positive feedback on your website. Whatever changes Google made, it will not make anything to put down websites with great information delivery. Always remember that Google Panda affects an entire site’s ranking or particular section rather than just the specific pages on a site.