The much-awaited Google Plus is here

On this Tuesday, when I opened my internet browser, I saw the most shocking news that Google has launched its much-awaited service – Google Plus.

I was eager to know more about this networking service as this service is all set to pose stiff challenge to other social networking sites such as Facebook and Twitter. After long time watching behind the curtains, Google has come up with features-studded Google Plus. For start, Google Plus is limited to a small group of developers and journalists. Google plans to offer this service to more people as it develops over the waiting months, similar to what it did with Gmail.

On the launch of Google Plus, Google said, “Online sharing is awkward. Even broken. And we aim to fix it.” Now what’s behind the curtains? Here we take a look at its key features. As a general user, you would definitely want to know more about this service.

‘Circles’

The most distinguishing feature of Google Plus is its ‘circles’ application. This application encourages users to team their friends by category such as office colleagues, family, friends, library club, and so on. Its major purpose is to fill the gap associated with Facebook – what you share with you closet friends, you don’t necessarily want to share with your sister.

Similar to our personal lives, where we want to share particular information among a group of friends of family, Google Plus allows us to keep anything in the right box.

‘Sparks’

Competing with Twitter, Google finds a new way to plug in news and content you’re interested in from all over the web. You just need to feed the subject of interests, and you will be getting everything related to the subject such as headlines, images and useful links shared by other people and organizations. Moreover, you can reply back or comment on with others.

Google says, “Simply add your interests, and you’ll always have something to watch, read and share.”

‘Hangouts’

This application allows users to make video chats with several people at a time. It is like a common platform to see your friends live. Just click on hangouts and invite anybody you want to join if they found interested.
Here Google burps, “Whether it’s inside a pub or on a front porch, human beings have always enjoyed hanging out. And why not? It’s how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.”

What users say?

So far, a selected pool of people has got the chance to wobble around with Google Plus. The tech people found it really amazing and would want to come back to it again and again. And why not? The launch is made by Google.
On the contrary, many people commented that Facebook should not get worried by Google Plus as this is generally a full-packed communication application.

How to play safe to survive from Google Panda Update?

You might me searching for a reliable counterattack against the much awaited Google Panda Update 2.2. I am mentioning here few points for SEO professionals to adopt effective SEO strategies to survive the second attack of the Panda. These strategies and tricks may not be fully effective as I am not sure of the policies and changes being incorporated in the new Google Panda Update 2.2.

Diversified Traffic

Being a SEO professional, you have seen various traffic sources in the Google analytics tool containing traffic from search engines, referrals and direct traffic. Among these the role of search engines is of utmost value as they are meant to provide rankings to website on different search engines. Moreover, the search engines traffic complete in organic and paid results. According to experts, at least 40% of your traffic should originate from Google because of the major updates which Google is doing and the affect the websites are experiencing due to it. That’s why it is recommended to optimize your website 60% on other search engine demons. The sudden rise and driblet of ranks actually affect website’s traffic and conversion rates respectively making the website omit till it gets itself refurbished for Google.

In today’s highly competitive online market place, it is good to employ paid search results and marketing as it helps in securing the conversion rates and higher profits. There are numerous benefits associated with Search Engine Marketing (SEM) as compared to the organic search engine optimization including:

1) It allows maximum exposure to targeted keywords to online users using associated keywords

2) It enables to fix a budget or pricing package for conversion and make profit through online traffic

3) Promotion of a particular page or product extremely easy in comparison to organic SEO

Google demands fresh data

It is world-known that Google craves for fresh data. Google is likely to completely reject the data that is intended to promote a product or company. Promotional content will be no longer a way to get higher website rankings. The only way out is to concentrate on KPIs which are to be actionable and measuring those KPI is all about. These KPIs may include analyzing the bouncing rate, macro and micro conversion rates, visitor stay on website, and revenue stream etc.

Do something new

According to SEO experts, socializing your website may be a good idea to fight against Google Panda Update. When people like you and hit Google +1 button facilitates easy authentication of website. It is not revealed that Google uses “Fire Hose” from twitter and some “Likes” from the Facebook to manage its rankings although it doesn’t solely depend on them. The more you will get social, the more will be chances to get higher rankings.

Check your content

Last but not the least content is not so important. Try to feed excellent quality of content as Google likes it. On the contrary, poor quality content leads you to the end. New Google Panda Update will absolutely search for quality content on search engines. Always ensure good quality content which will definitely pave your way to success.