YouTube is no more an underdog marketing channel

In today’s world of social media marketing, everyone thinks about Facebook and Twitter, but what majority of marketers don’t realize that YouTube is one of the most underestimated and underutilized marketing channels for small and midsize businesses. Did you know there are more than 4 billion views every day and over 880 million unique users per month of world’s biggest video platform?

Whatever the topic is, there is always something interesting and engaging available on YouTube. As videos tend to fetch more engagement compared to other mediums, digital marketers around the world have realized the power of YouTube. And this is the reason why they have been devising their digital strategies with a respected place for YouTube.

With the rising penetration of smart phones across the world, people have ease of access of videos of all types and they love this way of seeking information anytime, anywhere. In a short period of time, it has secured its own place in the marketing field and emerged out as the most trusted online marketing tool. It throws a lot of opportunities and benefits to online marketers. Below are a few reasons why you should integrate YouTube as a substantial element of your digital strategy.

Search Engine Optimization (SEO)

Today when you search for a particular term on Google, there is a tab named videos that directs you to the relevant videos. And there is a great rise in the number of people who prefer watching videos rather than reading text. . Therefore, there is a high probability of your video being viewed by large number of people as it keeps on popping up in various searches. This will unarguably increase the traffic on your site and there is a huge probability of improving the sales.

Cost

Contrary to other forms of advertising, YouTube marketing has been considered highly cost effective. To begin with, you can rely on the services of a good video production firm and create videos around your products. Try to give as much information you can give in the shortest clip possible. I am sure it will leave a major impact on your potential buyers and it would be easier for your sales team to convince them at other end.

Global Reach

If you take it seriously and create videos that are really good, you can easily think of reach new regions across the world. The best part of YouTube marketing is that there is no physical limitations as long as your products has some good characteristics and you have put in great efforts in depicting them. YouTube gives a wonderful opportunity to online marketers to expand their reach globally.

Perceptibility

YouTube gives the mot perfect platform where the marketer can check how the video is performing online. They can feasibly track the number of views a video is receiving and measure the success of the video. YouTube also provides room for the viewers to leave comments and this will give the marketer an idea on what the audience thinks of the product.

Viral

If you want to make a video viral, there is no other better platform that YouTube to promote it. To make a lasting and deeper impact, create an interesting video and share it with large number of times among your customers. As there will be an increase in your site traffic, this will make a positive impact on your sales. 

How to carry out effective link building for your website?

There is hardly any doubt that link building is one of the most effective and reliable ways of optimizing your website on search engines. There are large numbers of link builders out there working their buts off just to get better links in today's competitive online market place. Experts say that links amount to almost 70% of your off-site SEO.

Below are some of the most preferred link building strategies you can count on:

Internal Linking

This is indeed the easiest way to build links to your website. Why? As it is your own website, you can do whatever you want. In fact, you can manipulate 100% since the link is placed within your website. It is probably an on-site element but it is an off-site factor since you are performing internal linking for the search engine crawlers and PR sculpting.

The sole purpose of internal link building is to help search engine spiders find new and fresh content within your website. Another point is that it makes easier for your visitors to get something news without getting perplexed into navigation.

The most productive internal links are placed inside your article and should not be gathered at the end of your content like how my related posts are below. You can have clustered related posts links but you should still also do internal linking on your own.

Blog Commenting

As far as clean link building is concerned, blog commenting leads the chart. But with the onset of various black hat SEOs and commenting software, it is generally regarded as sub-standard SEO technique. A majority of blogs have “nofollowed” blog comment links which makes any link that you build in their site of no use when it comes to passing out page rank.

The best way is to search for blogs with an impressive amount of audience, content and “dofollow” comment links. Believe in building relationships through commenting and doing this really hauls a good amount of traffic – and page rank too!!

Paid Links

Though it is the most expensive strategy, but at the same time it is one of the best ones available today. Despite the Google’s advice that one shouldn’t pay for links, there is no doubt that how much effective these links could be – especially when you get attractive deal with other webmasters.

Paying for links is a kind of investment. But, like all investments, you need to choose and pick the cream of the crop. Pick the best website or blog – then pick the best webpage they have – then pick the best place in that page. It would be best if your link is within the article itself. But if you can ask for a link in the sidebar, then it would be better.

Social Media

First of all these links are all nofollowed, which means they are of no use with respect to the building page rank. The primary objective of link building through social media is for your links to attract people in different social networks. The objective of this link building strategy is to get links outside the social networks through the people inside them.

Link Baiting

This link building strategy is undoubtedly the best way forward to effective one way link building. It is all about create good, quality content to fetch one-way links from people who consider your article worthy.

There is hardly any risk in link baiting – unless you’re flaming or trolling quite severely.

Press Release

Create an attractive article and submit it to a press release site. Let it work there than pray for backlinks from all possible readers. Beware of submitting articles from your own blog as it would be considered duplicate.

The truth is press release is a still a remarkable way to build links, however you have to make sure that what you’re posting is newsworthy.