You might me searching for a reliable counterattack against the much awaited Google Panda Update 2.2. I am mentioning here few points for SEO professionals to adopt effective SEO strategies to survive the second attack of the Panda. These strategies and tricks may not be fully effective as I am not sure of the policies and changes being incorporated in the new Google Panda Update 2.2.
Diversified Traffic
Being a SEO professional, you have seen various traffic sources in the Google analytics tool containing traffic from search engines, referrals and direct traffic. Among these the role of search engines is of utmost value as they are meant to provide rankings to website on different search engines. Moreover, the search engines traffic complete in organic and paid results. According to experts, at least 40% of your traffic should originate from Google because of the major updates which Google is doing and the affect the websites are experiencing due to it. That’s why it is recommended to optimize your website 60% on other search engine demons. The sudden rise and driblet of ranks actually affect website’s traffic and conversion rates respectively making the website omit till it gets itself refurbished for Google.
In today’s highly competitive online market place, it is good to employ paid search results and marketing as it helps in securing the conversion rates and higher profits. There are numerous benefits associated with Search Engine Marketing (SEM) as compared to the organic search engine optimization including:
1) It allows maximum exposure to targeted keywords to online users using associated keywords
2) It enables to fix a budget or pricing package for conversion and make profit through online traffic
3) Promotion of a particular page or product extremely easy in comparison to organic SEO
Google demands fresh data
It is world-known that Google craves for fresh data. Google is likely to completely reject the data that is intended to promote a product or company. Promotional content will be no longer a way to get higher website rankings. The only way out is to concentrate on KPIs which are to be actionable and measuring those KPI is all about. These KPIs may include analyzing the bouncing rate, macro and micro conversion rates, visitor stay on website, and revenue stream etc.
Do something new
According to SEO experts, socializing your website may be a good idea to fight against Google Panda Update. When people like you and hit Google +1 button facilitates easy authentication of website. It is not revealed that Google uses “Fire Hose” from twitter and some “Likes” from the Facebook to manage its rankings although it doesn’t solely depend on them. The more you will get social, the more will be chances to get higher rankings.
Check your content
Last but not the least content is not so important. Try to feed excellent quality of content as Google likes it. On the contrary, poor quality content leads you to the end. New Google Panda Update will absolutely search for quality content on search engines. Always ensure good quality content which will definitely pave your way to success.
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