Friday, September 21, 2012

Know more to kill more


Today everybody in the field of Search Engine Optimization is talking about Google Panda update happened in July. There were rumors that this update was done somewhere in the month of April but I found no concrete information about this update and everyone seemed guessing.

Whatever may be the update and whenever it will take, this is not the point; the major point here is how to survive Google Panda Update. Let’s take a dip into the Google Ocean and see how to defeat the shark named “Google Panda”.

Generally Google uses certain algorithms to display search results and any changes to this algorithm is known as an update. Google Panda is similar to it. As Google is focusing more on degrading low-quality information and upgrading high-quality content, it makes timely updates to deliver more accurate and genuine information.

So, if your website has low-quality content (duplicate content, copied information, grammar errors, contextual errors, improper information, other content-related issues), make sure you get it corrected before any such update takes place. The general rule is to keep your website update and running. Allow genuine people to comment on it and try to get more positive feedback on your website. Whatever changes Google made, it will not make anything to put down websites with great information delivery. Always remember that Google Panda affects an entire site’s ranking or particular section rather than just the specific pages on a site. 

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